The front reads PRIME in clean, bold lettering while a subtle MURPH mark sits on the inner neck — small details for people who care about thoughtful, low-key branding. The boxy, relaxed cut drapes over jeans or layers under a jacket. The fabric breathes in summer yet has enough weight to hold shape through cooler nights, and the knit is smooth so prints sit crisp and flat. Wear it to weekend markets, outdoor hangs, or late-night bonfires — it’s the kind of shirt that becomes familiar fast and keeps doing its job, wash after wash.

Product features

- 100% cotton (solid colors) with OEKO-TEX® STANDARD 100 certification

- Tubular knit — no side seams for cleaner lines and less waste

- Ribbed collar with shoulder tape for shape retention and reduced stretching

- Medium weight (180 g/m²) — breathable yet durable year-round

- DTF/DTG-ready fabric and tear-away label for comfort and crisp prints

Care instructions

- Non-chlorine: bleach as needed

- Do not iron

- Do not dryclean

- Machine wash: cold (max 30C or 90F)

- Tumble dry: low heat